Overcoming Obstacles and Distances – Third Man Pressing Success Story

Overcoming Obstacles and Distances – Third Man Pressing Success Story

In May 2023, GST Michigan Works! was approached to assist Third Man Pressing, a Detroit-based boutique vinyl record production facility, with their Going PRO Talent Fund application. Gina Staudacher of Winthrop & Weinstine Group and the Flint & Genesee Economic Alliance Advisory Committee Representative reached out to Cindy Thornthwaite, Business Services Manager for Genesee & Shiawassee Counties and the Going PRO Key Contact, for support.

Third Man Pressing is a meticulously designed vinyl record production facility that 

provides a unique customer experience, including a viewing window where visitors can witness the art and intricacy of the record-making process. An investment by Third Man Records in its hometown—located in a neighborhood steeped in musical history—this space is both inspiring and highly productive. Third Man Pressing/Records is owned by Jack White of the White Stripes.

Initially, Third Man Pressing applied for a Going PRO award in early 2023 but was denied. Gina explained, “They have such a unique niche in upskilling workers who often have no manufacturing or plant experience, giving them an upward trajectory to management and supervisory roles within the company. Their workforce was largely comprised of individuals transitioning from food service or women entering the workforce for the first time.”

With only 30 vinyl record plants worldwide in 2023—and Third Man Pressing being the only one in the Eastern United States—the demand for vinyl was on the rise, yet the availability of skilled labor was limited. Third Man Pressing’s only option was to hire individuals from varied employment backgrounds and train them internally.

On July 19, 2023, Third Man Pressing was notified that they had been awarded an FY23 Cycle 2 Going PRO grant of $168,000. In early August, we met with Broc Barnes, then Plant Manager, to discuss the Going PRO award requirements and what would be expected during the grant period. In September, we visited Third Man Pressing. Upon meeting with Broc, Sarah Pierz, Human Resource Manager, and Eddie Gillis, Operations Manager, we were immediately fascinated by the facility and their unique vinyl record production process. The employees were welcoming and took pride in their work. We were given a tour of the facility and gained a deeper understanding of their daily operations.

Like many Going PRO awards, Third Man Pressing’s award required modifications during the grant period to better align with the training they needed. Ultimately, GST Michigan Works! reimbursed Third Man Pressing a total of $105,480 for their training expenses. Eddie commented, “Thanks for coming by and bringing good news! We certainly appreciate the support you have provided. You are all welcome anytime!”

For vinyl record enthusiasts, a visit to Third Man Pressing in Detroit is highly recommended. Eddie and Sarah provide exceptional hospitality with every visit. They are wonderful partners, and I am personally honored to have had the privilege of working with this Detroit-based company. I look forward to many more Going PRO applications in the future with Third Man Pressing.” Cindy Thornthwaite, GST Michigan Works! Business Services Manager – Genesee & Shiawassee Counties.